Posts by category: A4 Alignment
by Paul Rhoda
Sep
2024
15
The absence of alignment is a trillion-dollar problem
Misalignment costs businesses over $1 trillion annually…
May
2024
01
An extraordinary “Claim” for a very challenging “Pain”
Pantone doesn’t just dabble in hues, paints, or color mixing gadgets. No, it’s in the business of something far more intriguing…
Feb
2024
15
The magic of expectation
Many years ago, Peter Wolken, one of the fathers of venture capital…
Sep
2023
01
Why knowing the “Market Truth” is so critical?
A few years ago, my great partner, John Orcutt, told me something that stuck with me. The story goes that John heard a priceless …
Sep
2022
01
Want to know why most B2B companies are not making their numbers?
The tension in the Boardroom is high. It is yet another quarter where the CEO has the uncomfortable discussion with the Board about missing the quarter again…
Aug
2021
01
There is ONE clear way to grow your revenue and value…
Reducing churn is the most effective way to generate revenue growth and increased profitability. It’s a much better path than selling…