Blue Dots Partners

Posts by category: Marketing

Why MQLs (marketing qualified leads) are worse than meaningless

Trash MQLs! They are not helpful. There is a much better way…

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Newton – A perfect A2 misalignment for Apple

Apple does not always get it right. Here is an illustration of a disastrous…

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So, tell me: why I should buy?

Over the past three decades, I have met over 2,600 CEOs. For a long time, I used to ask them the same question…

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How Data can align Departments

It is not unheard of for departments to focus their tasks in silos…

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Is Macy’s becoming an extinct species?

A few weeks ago, on November 13, “Mad Money” host Jim Cramer shared his view about…

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The impedance mismatch of delight

I recently came across an interview of Byron Deeter, a partner at Bessemer Venture Partners…

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