Posts by category: A4 Alignment
Feb
2019
28
Trust at the core of our second axis of alignment
Without trust, there can’t be a transaction. In essence, trust is the key ingredient that triggers…
Dec
2018
31
A quiet revolution is happening now. I call it the “Reverse Movement”
In his wonderful book “Seven brief lessons on physics”, Carlo Rovelli details the relationship between time and heat. He explains…
Oct
2018
31
The one and only one…
What is the difference among Boeing, McDonald’s, Farmers Insurance Group, Pixar Animation Studios and Ford Motor Company?
by John Orcutt
Sep
2018
15
Fast Moving Consumer Goods: a wealth of opportunities and challenges
Coming out of business school, I worked for seven years in the world of CPG – Consumer Package Goods…
Aug
2018
31
The zabulous story of Zappos
In 1998, Nick Swinmurn was frustrated because he could not put his hands on…
Jun
2018
30
How to execute a solid internal alignment?
While the four axes of external alignment in our A4 Precision Alignment™ methodology are the keys of the puzzle to optimize the growth rate…