Posts by category: Brand
May
2024
01
An extraordinary “Claim” for a very challenging “Pain”
Pantone doesn’t just dabble in hues, paints, or color mixing gadgets. No, it’s in the business of something far more intriguing…
Aug
2019
31
Three questions on revenue growth to Eric Dunn, CEO of Quicken
Philippe sat down with Eric Dunn, CEO of Quicken, at their Menlo Park offices, just down the street from Facebook…
May
2019
31
Newton – A perfect A2 misalignment for Apple
Apple does not always get it right. Here is an illustration of a disastrous…
Mar
2019
31
How companies lose alignment
Companies lose their alignment along two different scenarios: unforced and forced…
Dec
2018
31
A quiet revolution is happening now. I call it the “Reverse Movement”
In his wonderful book “Seven brief lessons on physics”, Carlo Rovelli details the relationship between time and heat. He explains…
Oct
2018
31
The one and only one…
What is the difference among Boeing, McDonald’s, Farmers Insurance Group, Pixar Animation Studios and Ford Motor Company?
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