Posts by category: Brand
by Melanie Yunk
Jan
2017
31
Social Media Marketing: Marketing Fundamental or Just for Fun?
To attract and retain customers, a business must consider all marketing tactics – from traditional to new, and from snail mail to social media marketing…
Sep
2016
01
The power of company mottoes
When we have trouble making sense of what a company says about its business, it’s a sure sign of trouble…
by John Orcutt
Jul
2016
31
Building a great brand
If positioning is the battle for the customer’s mind, branding is the battle for…