Blue Dots Partners

Nasty Gal was an online fashion store that was selling its own collection and other brand items of edgy, stylish clothing, accessories and shoes…

To attract and retain customers, a business must consider all marketing tactics – from traditional to new, and from snail mail to social media marketing…

When we have trouble making sense of what a company says about its business, it’s a sure sign of trouble…

If positioning is the battle for the customer’s mind, branding is the battle for…