Posts by category: Alignment
Every company is in the business of manufacturing delight
On Thursday, March 31st, in Los Angeles at SpaceX, Elon Musk, the CEO of Tesla introduced the Model 3 to the world…
by John Orcutt
The revolving IoT Door
Every now and then, someone throws cold water onto the hot hype of IoT. This time, it is Alphabet – Google – Nest delivering the chill…
Alignment and the promise of Account Based Marketing
A new marketing dream world has arrived. Finally, digital marketers can do personalized, focused, and content-rich marketing at scale. Account Based Marketing provides…
by John Orcutt
Can you find an IoT pot of gold?
Is there a way for tech companies to make money now in the Internet of Things, where connected products are creating the first true discontinuity in the organization of…
by Chris Kocher
IoT: Where is the money? – Part 3
In my previous articles on monetizing IoT, I described some of the key drivers of IoT, the 10 main IoT areas, the importance of ecosystems and the 4 Values Framework…
by Chris Kocher
IoT: Where is the money? – Part 2
In my previous article on monetizing IoT, I described some of the key drivers of the IoT, the 10 main IoT areas, the importance of ecosystems and major considerations for monetizing IoT…