Posts by category: Alignment
by John Orcutt
History: a basis for perspective
In recent days your crystal ball may have turned cloudy, making it impossible to see past Brexit to Fixit. Problematic, of course, but not sufficient to cause you to panic…
by John Orcutt
Solving the stress equation
Crisis + Uncertainty = Stress.
The combination of the Brexit referendum outcome and pre-existing EU and global economic uncertainty…
by John Orcutt
Precision alignment: sticking the landing
Many start-ups and established organizations have figured out how to effectively launch new products and services. However, managing for growth…
Every company is in the business of manufacturing delight
On Thursday, March 31st, in Los Angeles at SpaceX, Elon Musk, the CEO of Tesla introduced the Model 3 to the world…
by John Orcutt
The revolving IoT Door
Every now and then, someone throws cold water onto the hot hype of IoT. This time, it is Alphabet – Google – Nest delivering the chill…
Alignment and the promise of Account Based Marketing
A new marketing dream world has arrived. Finally, digital marketers can do personalized, focused, and content-rich marketing at scale. Account Based Marketing provides…