We hired Blue Dots to help us optimize our pricing, which is part of the Claim in Blue Dots’ A4 alignment methodology. The Blue Dots team ran some rigorous data analysis and segmentation and talked to a number of our customers. They came up with a new pricing approach that is sensible and that enables us to cover a large spectrum of customers. We are now implementing it and are confident that it will remove friction in our sales motion and accelerate our top-line growth.