Posts by category: Revenue Growth
by John Orcutt
Beautiful organizations in the age of machine learning
A Silicon Valley consultant, marketer, designer, author… and humanist, Tim Leberecht argues that…
by John Orcutt
Building a great brand
If positioning is the battle for the customer’s mind, branding is the battle for…
by John Orcutt
Ambidextrous leaders
A recently published book, Lead and Disrupt, makes the case for “ambidexterity” and aligning the organization with strategy…
by John Orcutt
Precision alignment: sticking the landing
Many start-ups and established organizations have figured out how to effectively launch new products and services. However, managing for growth…
by Chris Kocher
Amazon developments in IoT: a force to be reckoned with
If you’re developing products, services or platforms for the Internet of Things (IoT), don’t ignore Amazon. Like a sleeping giant awakening, over the last six months Amazon…
Alignment and the promise of Account Based Marketing
A new marketing dream world has arrived. Finally, digital marketers can do personalized, focused, and content-rich marketing at scale. Account Based Marketing provides…