Posts by category: Marketing
Mar
2022
31
Why MQLs (marketing qualified leads) are worse than meaningless
Trash MQLs! They are not helpful. There is a much better way…
May
2019
31
Newton – A perfect A2 misalignment for Apple
Apple does not always get it right. Here is an illustration of a disastrous…
Feb
2018
28
So, tell me: why I should buy?
Over the past three decades, I have met over 2,600 CEOs. For a long time, I used to ask them the same question…
by Anna Kayfitz
Jan
2018
15
How Data can align Departments
It is not unheard of for departments to focus their tasks in silos…
Nov
2017
30
Is Macy’s becoming an extinct species?
A few weeks ago, on November 13, “Mad Money” host Jim Cramer shared his view about…
Sep
2017
30
The impedance mismatch of delight
I recently came across an interview of Byron Deeter, a partner at Bessemer Venture Partners…