Posts by category: B2B Marketing
Sep
2023
01
Why knowing the “Market Truth” is so critical?
A few years ago, my great partner, John Orcutt, told me something that stuck with me. The story goes that John heard a priceless …
Sep
2022
01
Want to know why most B2B companies are not making their numbers?
The tension in the Boardroom is high. It is yet another quarter where the CEO has the uncomfortable discussion with the Board about missing the quarter again…
by Anna Kayfitz
Jan
2018
15
How Data can align Departments
It is not unheard of for departments to focus their tasks in silos…
Mar
2016
31
Alignment and the promise of Account Based Marketing
A new marketing dream world has arrived. Finally, digital marketers can do personalized, focused, and content-rich marketing at scale. Account Based Marketing provides…