The power of company mottoes
When we have trouble making sense of what a company says about its business, it’s a sure sign of trouble…
by John Orcutt
Building a great brand
If positioning is the battle for the customer’s mind, branding is the battle for…
by John Orcutt
Ambidextrous leaders
A recently published book, Lead and Disrupt, makes the case for “ambidexterity” and aligning the organization with strategy…
by John Orcutt
History: a basis for perspective
In recent days your crystal ball may have turned cloudy, making it impossible to see past Brexit to Fixit. Problematic, of course, but not sufficient to cause you to panic…
by John Orcutt
Solving the stress equation
Crisis + Uncertainty = Stress.
The combination of the Brexit referendum outcome and pre-existing EU and global economic uncertainty…
by John Orcutt
Precision alignment: sticking the landing
Many start-ups and established organizations have figured out how to effectively launch new products and services. However, managing for growth…